in-depth color psychology

Resonance Color recognizes that color psychology is more than how we use color in marketing or the colors we choose to wear or decorate the spaces we inhabit. 

It's like building a house. You start with the foundation (choose a Color Zone), add rooms (create a palette from that Color Zone), cap it off with a roof, and the result is a whole house (a harmonious, resonant color message). Now you have the full picture - on 3 levels.

color psychology 101: color zones

Color Zones are the foundation block of color psychology. When you create a palette with colors from a single Color Zone, you automatically set the tone, the mood, the energy, the character of the palette.

color psychology 201: individual colors

color is everywhere

color affects us physically, emotionally, psychologically. They support us, challenge us, we react to them – but we are always exposed to them in combination, never individually.

color psychology 301: palettes

This is the level where it all comes together:
the tone set by the Color Zone
+
the nuances added by each individual hue in the palette
=
​a harmoniously resonant color message.